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BMW Group bate su récord de un millón de ventas en el primer semestre

El Grupo BMW ha vendido más de medio millón de vehículos en la primera mitad de 2014, superando así su récord histórico de ventas en el primer semestre.Con un total de 1.020.211 vehículos vendidos a clientes de todo el mundo, un 6,9% más que en el mismo periodo del año anterior (954.501). Las ventas de junio también alcanzaron un máximo sin precedentes: las entregas aumentaron un 4.8% con un total de 193.342 vehículos vendidos en el último mes.

“Es la primera vez que hemos vendido más de un millón de coches en la primera mitad del año y esto destaca la fortaleza de las principales marcas del Grupo BMW”, señaló Ian Robertson, miembro de la junta directiva de BMW AG, Ventas y Marketing de BMW. “Junio es el último de una larga secuencia de meses récord y las cifras confirman que vamos por el buen camino para lograr nuestro objetivo de entregar más de dos millones de vehículos en 2014. Nuestro propósito es continuar con el crecimiento de nuestras ventas durante la segunda mitad del año, cuando salgan al mercado nuevos vehículos asombrosos como el BMW X4 y el BMW Serie 2 Active Tourer”.

bmw group

Con sus tres marcas, BMW, MINI y Rolls-Royce, el Grupo BMW es el fabricante de coches y motocicletas con más éxito en el mundo, y también ofrece servicios financieros y de movilidad de primera calidad. Como compañía global, BMW Group opera en 28 plantas de producción y ensamblaje en 13 países y cuenta con una red global de ventas en más de 140 países.

En 2013, BMW Group vendió aproximadamente 1963 millones de coches y más de 115 215 motocicletas en todo el mundo. Los beneficios brutos del ejercicio fiscal 2013 ascendieron a 7910 millones de euros, lo que equivale una cifra de negocios de 76 060 millones de euros. A 31 de diciembre de 2013, el grupo BMW contaba con una plantilla de 110 351 empleados.

El éxito del Grupo BMW siempre se ha basado en una forma de pensar a largo plazo y una labor responsable. Es por ello que la empresa ha establecido sostenibilidad ecológica y social a lo largo de toda la cadena de valor, una responsabilidad completa sobre el producto y un claro compromiso con la conservación de los recursos como parte integral de su estrategia.

Fuente: http://www.eleconomista.es/internacional/noticias/5923618/07/14/COMUNICADO-BMW-Group-bate-su-record-de-un-millon-de-ventas-en-el-primer-semestre-1.html#.Kku8Jf9iRXmHQy8

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